Media theorist Roland Barthes devised a theory of the enigma code, in which he claimed that the purpose of the author of a media text is to keep the audience guessing through establishing enigmas for the audience to work out. These are conventionally revealed in the final scene of the film. This is a useful tool for a trailer, as establishing enigma codes makes the audience want to find out the answers to the enigmas and go and see the film.
This theory related to our horror trailer as we include many enigma codes which allow the audience to keep guessing as to what is happening during our film. For example, the audience will be wondering why the victim is being followed, and why the victim is being dragged through the woods. These influence the audience to continue watching the film in order to find out the answers.
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