Film Poster Analysis- The Purge

The picture on this film poster is of a person wearing a mask. The face is pointing downwards slightly but the eyes are still looking straight ahead. The point in this is that it makes it look even more creepy. This is effective because it makes the audience feel more scared and they will believe the film is perhaps very scary. We can clearly see that the person is wearing a mask because we can see half of their eye and underneath it. The point in this is that we can ask ourselves why someone is wearing a mask and whether they are trying to hide their identity. This leaves the audience suspicious as to what happens in the film. It will also make them want to go and watch the film so it can answer all of their questions. In the middle of the film poster at the side is the title 'The Purge'. The title is in white so it stands out against the dark background. The font is simple so it doesn't take away any of the focus from the rest of the poster. The title is also in bold compared to the smaller writing above and underneath it. Above the title reads 'One night a year, all crime is legal...'. This is giving the audience an idea of what the film is about. This can then link back to the picture. The person may be hiding behind the mask so his or her identity is not revealed once 'The Purge' is over. Underneath the title reads 'Survive the night May 31st'. This is the date in which the film is released into the cinemas, but not only this the poster is making it seem like that is the day of the purge so it will make more people want to go and watch the film on the release date. At the top of the poster in small, white writing it says 'From the producer of Paranormal Activity and Sinister'. The two films stated on the poster are both well known horror films. They are known to be extremely scary. So knowing that the film has been produced by the same people may make the audience more inclined to go and watch the film because they know that the producers can make good horror films.