We have chosen Ashtead Common to be the location for our horror film trailer. We decided to use this as the location because not many people tend to walk through these woods. This means that the trailer will have a scary atmosphere because the audience will know that the characters in the film are completely alone. Also, it goes with the typical convention of a horror film being located in woods. The effectiveness of conforming to the usual conventions of a horror film is that the audience will be able to easily establish that something sinister is going to happen. This would make them more interested in the trailer because they will be waiting for something to happen.
Also, the lighting in woods is usually fairly dim. This will also add to the scary atmosphere of the trailer because another convention of horror films are dark lighting. This means that the audience can understand that something deadly is most likely to happen. It also makes them more concerned for the characters because they can almost definitely conclude that these characters are in danger.
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